The Dream is Free*

The Dream is Free*

*Hustle Sold Separately

That’s not just a catchy slogan to inspire you to reach for the stars. And this isn’t a speech to remind you it’ll all be worth it when you’re working 16 hours a day. This is a short story about Dreaming and Doing and the importance of both for Copreneurs.

Maybe you’ve been called “dreamers” at different times in your lives. Chances are, it hasn’t always been meant as a compliment. Maybe you’ve even labeled yourself that way, as if it’s a good or a bad thing.

That certainly has been true for us. Back in 2010, Margaret decided it was time to leave the firm she’d been with for a long time. Ron had already been running his CFO business for a few years before that. Wanting to join our talents in a new venture and finding ourselves at liberty to do so, we dreamed up CopreneurCPR.

As is often the case, the reality was a little different than the dream. We had a great business idea. We did our homework. We drafted a business plan. We pitched it to some smart people and they thought it was a great idea, too. We wrote articles, launched a website and got active on social media.

Not that those activities weren’t important. The problem was we couldn’t seem to get past the starting gate. We procrastinated and called it preparation. We were busy but didn’t have a business. (It’s not a business until people are sending you checks on a regular basis.) Here’s how we got things going again.

  1. We stopped researching and started experimenting with real, actual customers.
  2. We surrounded ourselves with Doers to help us stay on track, including an accountability coach.
  3. We made it a rule that we could only say “here’s what I did,” not “here’s what I’m going to do.”
  4. We let go of perfection and started thinking in terms of evolving our product over time.
  5. We gave in to our fears, because fearing CopreneurCPR would flop was preferable to not doing anything and regretting it forever.

Dream big. Start small. Keep going.

This Week:

What are your tendencies to dream or do, as individuals and as a business couple? What fresh approaches would benefit you? 

Dreaming and Doing must be solid partners for partners in business.